Technical / White Paper

Top Trends for Online Reputation and CX Management in 2020

Format: PDF file | Document type: Technical / White Paper | Promoted Content

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Top Trends for Online Reputation and CX Management in 2020

More than ever, a brand’s reputation determines its success in today’s Feedback Economy.

In this eBook, we’ll explore the five key trends we believe will have the biggest impact on your business in 2020:

  • AI and IoT will enable extremely granular, accurate one-to-one marketing strategies and personalization.
  • Messaging will beat out other channels for customer engagement.
  • As the volume of no-click Google searches rises, businesses will need to invest more heavily in Google property optimizations.
  • The long tail of review sites will shorten substantially as Google continues to dominate the landscape.
  • Data in the wild will be tamed.

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