Tesco delists Cinnamon Kitchen retail range after a year

The modern Indian restaurant brand, which is owned by Boparan Restaurant Group (BRG), launched a 16-strong range of restaurant-inspired dishes comprising mains, centrepieces, tiffins and sides as part of an exclusive tie-up with the supermarket retailer last September​​.

At the time, Cinnamon Kitchen founder and executive chef Vivek Singh said he hoped the range would offer 'an accessible option for enjoying restaurant-quality food at home' amid the cost of living crisis.

However, as reported by The Grocer​​​,  Restaurant​'s sister site, data from Assosia shows the entire range disappeared from shelves last month. The Grocer​ understands that it has been delisted by Tesco.

Restaurant ​has contacted BRG for comment.

While Cinnamon Kitchen’s presence in Tesco was short-lived, it is just one of several restaurant brands to have established an omnichannel presence through NPD with the supermarket giant.

In March 2022, Zizzi launched a range of frozen meals​​; while in November last year Franco Manca secured Tesco listings for its restaurant-inspired chilled sourdough pizzas​​.

More recently, PizzaExpress launched a frozen range of pizzas and pasta dishes​​ via an exclusive tie-up with Tesco.