Loyalty has without doubt become one of the watchwords for the casual dining and QSR sectors over the past 18 months. Since the beginning of last year numerous companies have either launched or revamped their loyalty schemes to encourage people to make more frequent visits to their venues, brands including Tortilla, Mowgli, Wagamama, Honest Burgers, Prezzo Italian, Brasserie Blanc, Loungers and Piccolino to name just a few.
Yet creating a meaningful loyalty scheme is far from easy. Data from Zonal and CGA has found consumer loyalty in the restaurant space to be fragile, with its GO Technology: The New Loyalty Landscape report finding that consumers say they are loyal to just 2.1 brands. Customers in the restaurant space are also fickle, with 34% saying they are likely to switch venue if they can find a better offer somewhere else.
So, what do you need to do to ensure your loyalty scheme has the required impact and, more importantly, meets the KPIs set for it? We’ve analysed the restaurant loyalty landscape and spoken to a number of experts and have identified 12 things a business should consider when bringing their plans for a loyalty scheme to life.
To access the report simply fill in the details opposite and help unlock the power of loyalty in your business.