Discover how businesses are tackling challenges by leveraging AI-driven tech to enhance guest and team experiences and unlocking new opportunities for growth and profitability.
This whitepaper was written in conjunction with Fleet Street’s CEO and founder, Mark Stretton, and is based on a series of events ran by Sona & Fleet Street to gauge Hospitality leaders’ outlook on:
- AI evolution and the rise in agentic AI
- Hospitality’s first real steps into true AI
- Barriers to AI adoption: legacy systems and data readiness
- Industry enthusiasm: curiosity vs. capability
- AI as a tool for productivity, not for replacing teams
“As we look forward to 2026, we’re setting up systems and our data to be ready for even more advanced tech, like AI. One of our biggest challenges, though, is labour forecasting. If we get it wrong, guest experience suffers and labour costs spiral, so we’re working to get that right.”
Tom James, MD at Bill’s
