Hospitality showcased in new Government apprenticeship campaign

By James McAllister

- Last updated on GMT

Hospitality career sucess stories showcased in new Government apprenticeship campaign

Related tags Apprenticeship Employment Training Vocational education Recruitment ukhospitality

Apprenticeship 'success stories' from hospitality groups including Greene King, Mitchells & Butlers, Pizza Express and Whitbread are to feature as part of a new Government campaign.

Apprenticeships in both hospitality and catering will be showcased as part of the Government’s Career Starter Apprenticeships​ campaign, which has been launched to coincide with National Apprenticeship Week (6 – 12 February).

Other hospitality business involved in the campaign include Compass Group and Hilton, with the materials set to be promoted in schools and colleges across the country.

“We are delighted to be supporting this campaign,” says Jonathan Foot, head of apprenticeships and early careers at Compass Group UK & Ireland.

“Engaging with young people as they start to think about what career they want is critical. Apprenticeships provide a great opportunity to take the first step on the career ladder, building up your skills, learning more about opportunities in the hospitality sector, all while earning at the same time.

“We work with many partners to deliver apprenticeships to the under 18s, this includes engaging directly with schools as well as with programmes such as ASK and the Multicultural Apprenticeship Alliance. We also run our own Junior Chef Academy, where we develop future chef talent in partnership with schools, colleges and local communities, providing work experience and then apprenticeships once employed.”

UKHospitality has worked in partnership with the Department for Education to secure new advertising for apprenticeships in hospitality.

“Promoting apprenticeships as an entry point into hospitality was a priority aim in UKHospitality’s Workforce Strategy and securing the sector’s inclusion in this campaign will go a long way to further embedding these opportunities within schools and colleges,” says Sandra Kelly, UKHospitality skills director. 

“Being able to hear from fellow apprentices about the skills they’ve developed and the successes they’ve achieved is so inspiring and I hope they convince thousands more to take up an apprenticeship.”

The news follows calls from UKHospitality this week for the reform of the Government’s apprenticeship levy​, which the trade body claims is currently 'too inflexible'.

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