The campaign, which specially targets younger workers and looks to raise the profile of hospitality as being a job with career potential, has now reached more than 50% of all people in the UK under the age of 30 and raised £1m in funding, according to figures provided by Hospitality Rising.
More than 90,000 job opportunities have been posted to date to Hospitality Rising’s bespoke jobs board, gaining more than 800,000 views.
“These incredible results mark a significant step towards addressing the ongoing challenges in the sector’s job market and its image as an appealing sector in which to work,” says Mark McCulloch, founder of Hospitality Rising.
“They prove our strategy and creative are the right ones and show the progress we are making.
“Such numbers also clearly show the power of the industry when it comes together to tackle issues such as the workforce crisis and how much we can achieve working collaboratively in this way.”
Hospitality Rising singles out its TikTok campaign as being particularly successful.
Three bursts on the channel over the 12 months, involving 19 creators and 22 pieces of unique content, has achieved 60,000 clicks and 17m impressions.
In its entirety, across all social channels, the campaign has generated 64m impressions.
According to the campaign, one in three jobseekers are now considering hospitality as a sector in which to work, compared to just one in five in August 2021.
“As we head into our second year of activity, we’ve got some exciting plans in the pipeline and are fizzing with ideas to help build on the amazing work that’s already been done and I would urge everyone to come and join us on this journey,” McCulloch adds.
Hospitality Rising is supported by more than 300 operators, and has the backing of celebrity chefs including Tom Kerridge, Angela Hartnett and Raymond Blanc.
Restaurant recently released a free-to-download Staffing Report, which not only identifies the challenges the industry faces but explores the options available to businesses when trying to address these issues. To find out more and to download your own copy of the report, click here.