The brand will take over the former Maitre Choux on the corner of Dean Street and Old Compton Street and will offer both takeaway and eat in, with room to seat around 16.
Crunch bills itself as ‘London’s premier sandwich brand’ and was founded by friends Sacha Yonan and Michael Medovnikov, who came up with the concept during the Covid lockdown.
The pair subsequently joined forces with chef Joni Francisco, who trained under Alexis Gauthier at Gauthier Soho and Nuno Mendes at Chiltern Firehouse, and launched Crunch as a pop-up in Hackney in 2022 before opening a kiosk at Old Spitalfields Market that, according to the press notes, currently sells upwards of 15,000 sandwiches a month.
Crunch’s Soho menu will feature a rotating range of sandwiches including staples from the Spitalfields site, all of which will be served in the brand’s housemade brioche-inspired bread.
Options on the launch menu will include the patty melt (pictured), truffle beef patties with red Leicester cheese, crispy onion marmalade and black truffle mayonnaise; katsu sando featuring deep-fried Tonkatsu pork, Japanese apple and raspberry jam, shredded hispi cabbage and nori and shichimi togarashi mayonnaise; and the umami ‘shroomwich’ with fried oyster mushrooms, miso marinated vegetables and nori and shichimi togarashi mayonnaise.
Alongside this there will be a range of sides including a thousand-layer potato that’s deep fried and served with a side of Bloody Mary ketchup; and a dessert of deep fried French toast topped with sweet apple and mini chocolate chunks and served with a side of dulce de leche.
A breakfast menu is also being developed by the team and is expected to launch in the months following the opening.
With its first permanent site, Crunch will be able to serve drinks for the first time and will be offering cocktails and beers.
The restaurant’s interiors have been designed by KIDZ Studio and will feature a large open kitchen, natural wood counter, stainless steel surfaces, white tiles, and modern pendant lighting.