Located in Covent Garden, 12,000sq ft venue will be the brand’s flagship venue, joining its existing site in Westfield Stratford City.
The venue will feature eight different games, including ping pong, beer and prosecco pong, interactive dartboards, and pool as well as a neon-lit nine-hole crazy golf course, and shuffleboard, which will be exclusive to Covent Garden.
The 450-cover venue will also host karaoke and DJ nights and show live sports.
The food offer will be a mix of sharing plates and mains designed for groups and celebrations, including sourdough pizzas, Korean chicken wings, and smashburgers such as the Cowabunga – a patty topped with beef brisket, smoked applewood cheese, and béarnaise sauce.
Desserts will include cinnamon sugar churros; and raspberry pistachio cheesecake.
A booming sector
The opening joins the booming competitive socialising sector, which has seen a large increase in operators and brands over the past few years. Earlier this month Boxpark announced it was launching a social gaming concept called Playbox at its Croydon venue.
Opening next month, the 3,500sq ft venue Playbox will combine competitive socialising games such as digital shuffleboard and darts, interactive karaoke, traditional pool tables and retro arcade games with the screening of live sports.
Also this month, Red Engine, the hospitality group behind competitive socialising brands Flight Club and Electric Shuffle said it was developing a new game format and is calling on its Flight Club fanbase to help.
As part of Red Engine’s FC10: 10 Years of Joy initiative, a year-long celebration of 10 years since the opening of the first Flight Club, the company is inviting Flight Club fans to submit their ideas for the brand’s seventh game and be in with a chance to see their concept brought to life.
Other brands that are thriving in the sector include Lane7, which has reported 26% growth in total revenue, reaching £42m turnover in 2024.
The experiential operator, which owns 18 venues in the UK, has reported a record December, with sales up 23% year-on-year and says it is experiencing a like-for-like sales growth of 6% in the current year to date and plans to open more sites in the UK this year.
