Chopstix founders Sam Elia and Menashe Sadik launched the restaurant back in 2002 and have since grown the business to encompasses more than 150 sites across the UK and Ireland.
The majority operate under its core Chopstix brand, however, the group also owns the Yangtze and Chozen Noodle chains, the latter of which it bought in March 2023.
“I’m sad to say goodbye to the location that started it all, but in many ways, it is a reminder of just how far we’ve come in 23 years,” says Menashe Sadik, Chopstix co-founder and director.
The Oxford site closure comes as Chopstix begins a visual identity upgrade for its sites following its acquisition by Switzerland-based operator QSRP in October last year.
This month Chopstix launched its first new concept store in Bridgend, with brand new visuals, store offerings including bottomless drinks and table service, and improved operational approaches.
The new store concept will be implemented across all new Chopstix sites, while the brand has also started the process of identifying existing sites in its estate to undergo refurbishment.
“As we begin the process of upgrading our in-store visual identity and build up our pipeline of new stores with our partners QSRP, this is a truly exciting moment in the Chopstix story, even if we are sad to close a previous chapter,” Sadik continues.
“We know there’s no other place quite like Oxford Street, so no doubt Chopstix will be back on the street soon.”