Steve and Dave Jolliffe say Poolhouse will ‘balance innovation with tradition to reshape how people perceive and play the game of pool’.
Four years in the making, the concept will ‘blend familiar traditions of pool with cutting-edge game patented technology against a vibrant, exciting and immersive backdrop’.
The venue has been designed to mirror ‘the glitz and glamour of Las Vegas juxtaposed against the grit of iconic pool halls’.
There are no details on the offer at present but the drinks offer is being curated by Max and Noel Venning of high-rated London cocktail bar group Three Sheets.
Pollhouse has already raised $34m from Sharp Alpha, a US leisure-focused venture capital investor, and dmg ventures, DMGT’s consumer venture capital fund.
Launched in Watford in 2000, Topgolf now has over 100 locations worldwide. Puttshack, meanwhile, has 20 locations globally including four in the UK.
“Poolhouse is the most ambitious and scalable concept my brother (Dave) and I have created, representing the pinnacle of our lifelong work,” says Poolhouse co-founder Steve Jolliffe.
“Today, more people play at Topgolf than on traditional golf courses in the U.S., and we aim to make an even greater impact on the world of pool. Whilst we have a strong track record, this project has been our most challenging endeavour yet.”
Andrew O’Brien, CEO and co-founder, added: “The Poolhouse experience heralds the most significant transformation in the history of a near 700-year-old sport. The Jolliffe brothers changed the landscape of golf with Topgolf, and they are set to do the same to pool.”