The group has secured a site with Bugis+, a 10-storey shopping mall in the Bugis district of Singapore, which will span 114sqm and hold between 52 and 56 covers.
Sides launched in 2021 as part of Virtual Hero Group, a subsidiary of Hero Brands, and serves a menu that includes signature chicken wings, burgers and tenders alongside loaded waffle fries, chilli poppers, and mac and cheese bites.
“Singapore is officially the first international home of Sides, and we couldn’t be more excited,” says Robin Mehta, Sides CEO.
“When we looked at where to first take Side outside of the UK, Singapore just made sense. The food scene is elite, delivery culture is strong, the energy, the people, the vibe - it just fits. And it opens the door to the rest of Asia, where we’ve got big plans.”
The opening of Sides Singapore is expected to be the first in a programme of international expansion in the next year, with the brand aiming to reach 12 stores worldwide by 2026, with a projected revenue of £200m.
In January, Hero said Sides was one of the brands it was looking to grow ‘significantly’ in the next five years.
“Working with The Sidemen and team has been full of pinch-me moments, and this is yet another huge moment for the brand,” Mehta adds.
“From day one we said we wanted to take it worldwide, and this is a huge step.”
Sides currently operates five restaurant sites across the UK including at Lakeside Essex, Arndale Manchester, Merry Hill Shopping Centre in the West Midlands, and Boxpark Wembley in London.
The brand also has a premium range of meat snacks in Tesco and an exclusive product line in Iceland supermarkets.