Sector-based Work Academy Programmes (SWAPs) will launch in 26 areas covering the East, Midlands, North, South East and South West of the country.
Initially piloted in September 2023 and backed by the Department for Work and Pensions (DWP), the scheme trains jobseekers with hospitality skills in a working environment and provides them with both work experience and a guaranteed interview with a choice of employers.
The companies, operating both nationally and locally, are working with Jobcentre Plus and local training providers.
Successful participants in the programme will also receive a Hospitality Skills Passport, a digitally transferable award that is certified by OCN London and accredited by UKHospitality.
“This is an incredibly exciting programme that we’re leading, in partnership with DWP, and it is proven to deliver tangible benefits for both jobseekers and hospitality businesses,” says Kate Nicholls, chief executive of UKHospitality.
“Our hospitality SWAP programme will operate right across England, demonstrating hospitality’s ability to help people into employment in every part of the country.
“The programme’s delivery of a Hospitality Skills Passport is critical in providing recruits with a way to demonstrate their qualifications and avoid duplication of training for employers.
“I urge any hospitality business operating in any of the 26 areas to get in touch and register their interest to get involved.”
As part of the scheme roll out, the Government has committed to delivering 100,000 new SWAP places next year.
“SWAPs are a key part of our mission to keep people in better paid jobs for longer, putting more money in their pockets – and are a proven success in transforming people’s lives,” says
“I am therefore delighted that we have partnered with UKHospitality so that more people across England will be able to access the lifechanging training needed to boost their skills.” Alison McGovern MP, Minister for Employment.
Hospitality businesses operating in any of the areas listed can get involved, and interested parties can register their interest using the form on the UKHospitality website.