Its new Rise & Dine menu marks the group’s first breakfast offer, with the company opening its doors early to become an all-day proposition.
Menu items will start from £5 and include The All-American Slam, comprising pork sausages, bacon, fried eggs, baked beans, sautéed mushrooms, grilled tomato, hash brown bites and toasted ciabatta; steak and eggs - 8oz rump cooked to medium rare, with sautéed mushrooms, grilled tomato, hash brown bites and topped with a fried egg; and a hash brown stack with melted cheese, pink pickled onions, maple sriracha dressing and, chillies, topped with a fried egg and a selection of additional toppings including pulled beef, BBQ pulled pork and maple glazed bacon.
Other options include The Big New Yorker – a triple pancake stack with maple syrup topped with maple glazed bacon, crispy chicken strips and a fried egg, alongside the vegetarian
The Garden State Slam, made with plant-based chicken, smashed avocado, Cajun-spiced corn chips, fried eggs, hash brown bites and toasted ciabatta
The company is rolling out its breakfast menu across just under half of its estate, with 22 of its 49 restaurants now opening earlier. These include restaurants in Bournemouth, Crawley, Doncaster, Glasgow, Leeds, Liverpool, Sheffield, Milton Keynes, Norwich, Nottingham, Reading, Manchester, and Aberdeen.
It will also serve breakfast at its Birmingham NEC restaurant on event days only.
TGI Fridays is one of a number of casual dining groups looking to enter the breakfast sector. Honest Burger now has a breakfast offer at its smash burger-focused QSR concept Smash + Grab and in July last year Wagamama introduced a breakfast menu, also choosing 22 of its sites in which to debut it.
Recently revamped Italian restaurant chain Prezzo Italian has recently introduced a breakfast range at it King’s Cross restaurant.
The move into breakfast by TGI Fridays gives the first indication of the brand’s plans following its purchase out of administration by Breal Capital and Calveton last year. The group has announced that it will relaunch on 4 July to coincide with Independence Day in the US, describing it as ‘the comeback of all comebacks’.