Gordon Ramsay ‘poised’ to bring Hell’s Kitchen restaurants to the UK under brand revival

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ITV reportedly bosses entered talks with Ramsay’s team last year about reviving Hell’s Kitchen, which first aired in the UK back in 2004

Gordon Ramsay is expected to relaunch his Hell’s Kitchen brand in the UK next year with both a TV series and restaurant openings mooted.

According to The Sun, ITV bosses entered talks with Ramsay’s team last year about reviving the reality cooking show, which first aired in the UK back in 2004.

Ramsay has reportedly also trademarked the Hell’s Kitchen name in the UK so it can be used in restaurants, which could open immediately after the show reboots on ITV.

A TV insider told The Sun: “Fans of the show will be doubly thrilled by the prospect of the competition coming back and being able to dine in a Hell’s Kitchen restaurant over here.”

Ramsay only fronted the first series of Hell’s Kitchen in the UK, with later seasons featuring Gary Rhodes, Jean-Christophe Novelli and Marco Pierre White as the lead chefs.

However, he has consistently presented in the US version of the show, which launched in 2005 and has now run for 23 seasons.

Alongside this, Ramsay has opened several restaurants under the Hell’s Kitchen moniker in the US including in Las Vegas, Miami, California and Washington DC.

“Business-savvy Gordon has watched as the popularity of Hell’s Kitchen in the US has helped bring in thousands of customers to his restaurants, the TV insider added.

“The programme is broadcast in more than 100 countries around the world so between tourists visiting Britain and developing a whole new audience for the telly contest in the UK, it’s an incredibly smart move on his part.”

Earlier this year Ramsay’s restaurant group made its debut in Spain with the opening of Hell’s Kitchen Ibiza.