The Texas-based group, which combines family entertainment with an F&B offering, says it will be bringing its ‘world-renowned mix of arcade games, interactive play zones, iconic characters and quality food to a whole new audience’ for what will be its first location in Europe.
“Chuck E. Cheese is an incredible global brand that brings families together across cultures through the universal language of fun,” says Mario Centola, COO of Chuck E. Cheese International.
“We’re thrilled to bring our unique magic for family fun to the UK. We have partnered with an outstanding team that shares our passion for delivering unforgettable family experiences.”
Chuck E. Cheese first announced in December last year that it was looking to expand into the UK market, targeting locations in cities including Glasgow, Manchester, Leeds, Birmingham, Milton Keynes and Bristol.
The brand adds that its new multi-unit agreement ‘aims to shake up family entertainment across the UK’ with ‘a fresh expression of Chuck E. Cheese tailored specifically for the market’.
“Bringing Chuck E. Cheese to the UK is not just a business move,” says Alistair Burnett, managing director of Chuck E. Cheese International.
“Creating family fun has been a passion of mine and, ultimately, my professional career,” he added.
“We will be reimagining family entertainment in this market, and Chuck E. Cheese is the perfect brand to lead that transformation.
“Our focus is on delivering a destination where kids can be kids, parents can relax, and unforgettable memories are made every day.”
Chuck E. Cheese originally launched in California in 1977 and now has nearly 600 sites worldwide.
Each location features arcade games, amusement rides and musical shows in addition to serving a menu that includes pizza, wings and desserts.
The brand’s name is taken from its main character and mascot, a grey mouse called Chuck E. Cheese.