SushiDog to expand outside of London next year with Birmingham site

SushiDog founders Greg Ilsen and Nick Goldstein
SushiDog founders Greg Ilsen and Nick Goldstein (©Thom Atkinson)

SushiDog will open its first site outside of the capital next year with a move into the Midlands.

The quick service sushi restaurant chain, which is known for its large burrito-style sushi rolls, poké bowls and salads, will open on the upper level within Birmingham’s Bullring in January.

The 500sq ft venue will seat up to 25 customers and combine dine-in seating with a takeaway counter.

“We’re excited to bring SushiDog to Birmingham and introduce the concept to the city’s vibrant, creative community,” says Greg Ilsen, co-founder of SushiDog.

“Bullring’s right at the heart of the city, always lively, full of energy, and packed with people who love fresh, fun food - and SushiDog feels like a perfect fit.”

SushiDog's sushi roll and poke bowls
SushiDog serves burrito-style sushi roll and poke bowls (©SushiDog)

The opening continues a period of growth for SushiDog, which operates 10 sites in the capital in Baker St, Bank, New Oxford St, Bishopsgate, London Bridge, Seven Dials, Soho, Strand, Warren St, and Westfield.

The brand will open its 11th site on 25 October, which will be its second kiosk format (joining its one in Westfield) that will be located in Brent Cross Shopping Centre.

“Bullring & Grand Central is in huge demand from the best F&B operators, and SushiDog’s first location outside of London perfectly reflects the appetite we see from operators seeking a landmark presence in the UK’s fastest growing city,” says Paul O’Brien, director of leasing and commercialisation at Hammerson.

“SushiDog’s arrival will further enhance our unrivalled line-up of leading names in hospitality and leisure and reinforces Bullring & Grand Central’s status as a premier destination for dining and socialising.”

In June the company received a third round of investment from Middleton Enterprises to fun nationwide and potentially international expansion.