The move, which is said to mark a new era of global growth for Azumi, sees the Dhabi–based luxury hospitality investment company join existing partner Doğuş Hospitality to drive the next phase of global expansion.
The investment will accelerate Azumi’s ambitions to continue to evolve of its flagship brands Zuma and Roka and fund the international expansion of existing restaurants such as Oblix.
It will also help create new ‘lifestyle and experiential concepts’ that are already in development.
“This partnership represents an incredible alignment of values and vision. DIAFA’s belief in creativity, craftsmanship, and cultural authenticity resonates deeply with who we are and our heritage as a group,” says Sven Koch, CEO of Azumi.
“Together with our long-standing partners at Doğuş Hospitality and new partners at DIAFA, we are excited to shape the next era of Azumi — continuing to deliver exceptional experiences while exploring new ideas, destinations, and concepts around the world.”