The helpful guide, published in partnership with global payments company Como, looks at the changing face of loyalty programmes in the hospitality sector over the past few years, which have seen numerous companies including Tortilla, Mowgli, Wagamama, Honest Burgers, Prezzo Italian, Brasserie Blanc, Loungers and Piccolino either launch or revamped their loyalty schemes.
While loyalty has without doubt become one of the watchwords for the casual dining and QSR sectors over the past 18 months, creating a meaningful loyalty scheme is far from easy. Data from Zonal and CGA has found consumer loyalty in the restaurant space to be fragile, with its GO Technology: The New Loyalty Landscape report finding that consumers say they are loyal to just 2.1 brands. Customers in the restaurant space are also fickle, with 34% saying they are likely to switch venue if they can find a better offer somewhere else.
The report analyses the restaurant loyalty landscape, speaking with experts and companies that have recently created new schemes, to identify what businesses can do to ensure their loyalty schemes have the required impact and, more importantly, meet the KPIs set for them.
To get your hands on this free report, visit here