The health-focused QSR brand recently opened a site on Tottenham Court Road and this week opened another site on Coleman Street in the City, taking its number of locations to 16.
The new launches will be followed by yet another location, which will open on Old Broad Street, also in the City, in early December.
The brand, which serves a range of ‘fieldtrays’ and ‘fieldbowls’, where customers select their base from a choice of brown rice, sesame cabbage, baby spinach, and farmer’s grains and then add either chicken, tofu, lamb, steak or salmon, will also make its debut across the pond early next year, having first mooted the move early last year.
It will open a site in New York, having recently secured a £17.5m in new funding to facilitate the launch.
At the start of 2024, the company secured a £5.5m investment, to help expand its estate in the UK but also to grow overseas. Speaking to Restaurant at the time, co-founder Jonathan Recanti said the company would be targeting the US.
“The fast casual space in the States is a massive market. It’s competitive, but I would not say it is overcrowded. There is still space for good operators,” he said.
“Of course, there will be tweaks. But Farmer J ticks a lot of boxes including what it stands for, the type of food we serve and the speed of service. On top of that, Farmer J is not really a British brand. There is nothing British about our food other than our ingredients.”
Farmer J was founded Jonathan and Ali Recanati in 2014.