Daisy Green wins bid to operate four London park cafes

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Restaurant group Daisy Green has won a bid to operate four cafes within Hampstead Heath and Queen’s Park.

Following a six-month proposal process, Daisy Green will run cafés at Parliament Hill Fields, Parliament Hill Lido, Golders Hill Park, and Queen’s Park.

Daisy Green, which operates a collection of restaurants across the capital, has committed to strong community and environmental initiatives as part of the proposed agreement. These include sourcing ingredients from local suppliers, supporting charities in the area, creating family-friendly spaces with activities for children, and reducing their environmental impact through the removal of single-use plastics and zero waste menu items.

It will also host Seniors’ Afternoon Teas, providing local older residents significantly discounted refreshments and a welcoming space to socialise.

“As users of these open spaces, we are delighted to be selected for these much-loved cafés,” says Prue Freeman, co-founder of Daisy Green.

“Each site has a unique character and generational roots within its community. We look forward to creating wonderful spaces for all; serving delicious, locally sourced food and a relaxed, friendly atmosphere.

“As an independent London based business, we are proud of our long-standing support of local suppliers and charities, providing family-friendly activities, and running environmentally responsible operations.

“We want these cafés to remain welcoming spaces where everyone feels included and connected to these very special spaces.”

Daisy Green has also established a new ‘opening forum’ with interested parties invited to join and provide insights for the café spaces.

“These cafés play an essential role in the life of our green spaces, and we are delighted to be moving forward with an independent operator that will bring energy, creativity, and investment to each site,” adds Alderman Gregory Jones KC, chair of the City of London Corporation’s Hampstead Heath, Highgate Wood and Queen’s Park Committee.

“Daisy Green demonstrated the strongest blend of quality, sustainability, affordability, and community value – all central to our role as stewards of these wonderful places.

“Their commitment to enhancing facilities, keeping menus fresh, and celebrating the distinctive character of each café will ensure visitors continue to enjoy warm, welcoming spaces for many years to come.

“I would like to thank all operators – both past and present – for their dedication and service. The standard of bids we received was incredibly high, reflecting how valued these cafés are by the communities they serve.”