Gould-Porter left the business following its sale last year to rival brand Honi Poke.
Writing on LinkedIn, he described his experience as ‘an incredible 10 years’ building Island Poke from a street food stand in west London to opening 40 locations across the UK and France.
“As a founder, this chapter has been one of the most challenging, rewarding, and defining experiences of my life,” he wrote.
“It taught me resilience, humility, and the power of building something with purpose, from culture and community to brand and product. The highs were unforgettable, the lows invaluable, and every lesson will stay with me.
“I’m hugely proud of everything we set out to achieve – being true trailblazers of the bowl movement, standing for something different, creating memorable in-store experiences, and serving flavour-packed bowls that people genuinely loved.”


From street food stall to international player
Island Poké was founded as a street food stall by Gould-Porter, a former Bonhams auctioneer, in 2015. It secured the backing of White Rabbit Fund in 2016 and went on to open its first bricks and mortar site on Kingly Street in Soho later that year.
The company received investment from German Doner Kebab (GDK) owner Hero Brands in 2021, and underwent a company voluntary arrangement (CVA) in 2024 after struggling with Covid debts which saw White Rabbit acquire full control.
The group was acquired by Honi Poke last summer.
Earlier this month it was announced that Island Poké will be repositioned as a delivery-first brand with most of its sites set to be rebranded under the Honi Poke banner.
“Having exited Island Poké to Honi Poke Group, I wish them every success as they take their brand forward into its next chapter,” Gould-Porter adds.
“A massive thank you to everyone in the Island Poké family, past and present. Your passion, hard work, and energy made Island Poké what it was.
“Grateful for the journey, the lessons, and the people.”
Gould-Porter says he will share news of his next venture in the coming days.
