The new location will serve all of East Finchley, Muswell Hill and Hampstead Garden Suburb, as well as parts of Highgate and Finchley - including Finchley Central and North Finchley - offering both delivery and collection.
Deliveries will be made via Yard Sale’s in-house delivery service, made up of its own fleet of delivery drivers and cyclists, and as with all Yard Sale stores, East Finchley will also have a number of pub partners, so residents can grab a slice without having to leave their local.
The opening is the second since the business was backed by Piper and the first under new CEO Stephen Hollis.
It forms part of an ambitious growth strategy for the pizza brand as it looks to grow to 40 sites over the next five years, adding to its existing venues in Clapton, Finsbury Park, Walthamstow, Leytonstone, Hackney Road, East Dulwich, Balham, Crystal Palace, Crofton Park, Tottenham, Hither Green, Earlsfield, Tufnell Park, Bermondsey, and Battersea.
The menu will include signature its 12” and 18” pizzas, including the Holy Pepperoni - smoky gyula and regular pepperoni with nduja - and the TSB - Tenderstem broccoli, pine nuts, garlic oil and parmesan, all using Yard Sale’s 48–72 hour slow-fermented dough and a slightly slower, longer cook.
Limited-edition collaboration specials, which have previously featured Amelia Dimoldenberg (Chicken Shop Date), Ottolenghi Test Kitchen, and Dishoom, will also be offered by the new location.
“We’re thrilled to bring Yard Sale Pizza to East Finchley and welcome a new community to the YSP family,” says Hollis.
“This opening marks an exciting step in our growth, and with our in-house delivery service, we can ensure every pizza arrives fresh, hot, and full of flavour.
“We can’t wait for locals to meet Yard Sale - and for Yard Sale to meet East Finchley.”
Several activations will be run by the new site in the upcoming weeks, including ‘Win Free Pizza for Your Street’, 50% off on selected nights, and ‘Slice Day’ giveaways, with further details to be announced via their Instagram and mailing list.