The new technology will be integrated into the delivery platform’s existing chat function with customers able to have a conversation with the bot in order to discover what options are available or for suggestions about dishes or grocery products that are available to order.
The AI assistant is designed to understand what people are trying to ask, no matter how loosely or informally they phrase it. This means customers can think out loud about what they want for dinner, and the assistant will still provide meaningful and relevant recommendations, according to Just Eat.
It allows customers to bypass menus and simply have a conversation to discover not only new cuisines, restaurants and dishes, but also everything else Just Eat has to offer including pharmacy, beauty and electrical products, it says.
“We are always innovating and continually focused on leveraging technology to improve the ordering journey for our millions of customers,” says Mert Öztekin, chief technology officer at Just Eat.
“This custom-built conversational assistant represents a major step forward, making our service more intuitive and accessible.”
The rollout follows weeks of trials, which revealed there to be a significantly higher conversion rate for users to utilise the AI Voice Assistant.
For more information on how AI is being used by the eating out sector, read our new report here.