Dave’s Hot Chicken to hit double figures with three regional openings

Nashville-style chicken brand Dave’s Hot Chicken has said it is unsure whether to serve its infamous Reaper-level spice mix in its UK restaurants after taste tests left diners ‘in tears’.
Coming in hot(ish): Dave's Hot Chicken is unsure whether to bring its infamous Reaper-level spice mix to the UK (©Dave's Hot Chicken UK)

Dave’s Hot Chicken is continuing its push across the country with three new restaurants set to open in the coming months.

The LA-born hot chicken brand, which is operated in partnership with Azzurri Group in the UK, is now turning its attention to new regions with openings planned for Leicester, Sheffield and Bristol.

The Leicester site will open later this week (6 February) with exact opening dates and locations for Sheffield and Bristol yet to be confirmed.

The launches will swell Dave’s Hit Chicken’s portfolio to double figures, joining its sites in London, Croydon, Birmingham, Stevenage and Manchester.

“The response to Dave’s in the UK has been massive, and it’s clear there’s a real appetite for bold flavours and proper heat,” says Keyana Mohammadi, head of marketing at Dave’s Hot Chicken UK.

“After successful openings in London, Manchester and Birmingham, expanding into Leicester, Sheffield and Bristol feels like a natural next step.

“These are cities with strong food cultures, and we’re excited to bring the Dave’s experience to even more people.”

Dave’s Hot Chicken was named One to Watch at Restaurant’s R200 Awards, held in November.