The fast food giant, which reported a record-breaking performance over the Black Friday weekend, beat its quarterly plan with a growth in like-for-like sales of 8.5% for the fourth quarter of the year.
McDonald’s UK, which opened 43 new restaurants last year, described the UK as a strong performing market. It said menu innovation and a successful marketing campaign over the Christmas period had boosted sales, with 6 million Grinch mismatched socks sold in just four weeks alongside its meals.
“Our progress also reflects the deliberate steps we’ve taken to focus on improving our customer experience, investing in our restaurants, and increasing our accessibility,” said McDonald’s UK and Ireland CEO Lauren Schultz.
“We have innovated on our menu, brought relevance to our core classics, delivered great value and built smart brand partnerships.
“Our Festive Grinch campaign captured customer attention in a fresh, unashamedly McDonald’s way.
“The combination of strong marketing across menu, brand, and value, continued focus on elevating our in-restaurant experience, investing in and empowering our Crew and Managers, and strong ties to the local communities we serve, will continue to deliver for the brand this quarter.”
McDonald’s global comparable sales increased 5.7% in the same period and rose by 3.1% for the full year, with systemwide sales up 11% and 7% respectively.