Single-item restaurants on the rise in London

By Sophie Witts

- Last updated on GMT

Grilled cheese chef? Soho's Melt Room cafe opened in May
Grilled cheese chef? Soho's Melt Room cafe opened in May

Related tags Menu Restaurant

While there are already restaurants specialising in grilled cheese, meatballs, chips and cereal, the trend for single-item menus is reportedly still on the rise in London.

According to research from restaurant finder app Zomato, one in ten restaurants that opened in the capital since April focused on a single dish – double the number in the same period last year.

New additions include gourmet chip cafe Come Fry With Me​ and Masterchef finalist Bonny Porter's meatball restaurant Balls & Company.

“By excelling at one item, restaurants dispense with the complicated business of stock forecasting across a wide range of ingredients,” the study said.

“In the mood for a steamed bun? Bao has five for you to choose from. Care for a taste of Athens? Suvlaki is on hand to offer traditional wraps. If you’re simply after a fish finger sandwich, FishDog will serve you one of the best you’ve ever had.”

Zomato also offered its airtight formula for those looking to open London’s next hottest single-item space.

'Food pun restaurant name+ simple menu displayed on an exposed brick wallyears of restaurant experience+single classic dish+ hipster serversx spontaneous decisions=​ London’s next big restaurant.'

“As far as what’s next in the world of single-item dining, our money’s on a cannoli café,” said Zomato.

Related news

Follow us

Hospitality Guides

View more