Hotel Marketing Association partners with HOSPA

The agreement sees HOSPA become responsible for HMA's administration while the marketing organisation, formed 40 years ago, will provide all aspects of marketing, including updates on trends, views and strategy, to HOSPA members. 

HMA chairman Ed Purnell said joining HOSPA was an 'obvious next chapter' for his organisation.

He said: “The impact of the digital era on our industry has been exciting and fast-paced. Marketing professionals have had to adapt quickly to ensure that they keep their strategies relevant and optimised. This has naturally aligned marketers and marketing intelligence with revenue management and systems infrastructure."

HOSPA chairman Chris Upton, whose non-profit organisation is designed to bring together hospitality professionals working in the areas of from financial management, revenue management and IT, said: "The HMA's objectives form a natural fit with our own, especially at a time when marketing is increasingly becoming an integral part of HOSPA’s three membership disciplines and communities – hospitality finance, revenue management and IT. We look forward to supporting the HMA in enhancing high marketing standards and practice; and to benefiting from the HMA’s marketing professionalism and expertise.” 

HOSPA currently has a membership of 1,100. As a result of the agreement All HMA members will automatically become HOSPA members.