US-imported chicken restaurant chooses Cardiff for second UK site

By Georgia Bronte

- Last updated on GMT

US-imported chicken restaurant chooses Cardiff to launch its second UK site

Related tags Fast casual restaurant QSR American cuisine

US import Slim Chickens has chosen a shopping centre in Cardiff as the location to launch its second site on these shores.

The scheduled opening of the new 92-cover site in the St David’s shopping centre follows the successful launch of the brand’s UK flagship near Oxford Street in central London. The company has plans to open more sites across the UK. 

The openings come as the result of a franchise deal between the Boparan Restaurant Group (BRG) and Slim Chickens.

The restaurant – which operates 80 Stateside outlets and has plans to open a further 600 restaurants across the US – serves a fast-casual menu chicken and Texas-inspired sides.

Alongside the restaurant’s signature buttermilk-marinated fried chicken tenders and sandwiches, sides include Texas toast; fried pickles; and macaroni cheese. Diners can choose from 13 house dipping sauces, and a range of fruit pies and desserts is also available.  

The new restaurant will have self-ordering kiosks, and will offer delivery and a click-and-collect service.

“We are delighted to be introducing Slim Chickens to St David’s. Cardiff is a lively city with a fantastic student population and booming food scene. It was the obvious choice for us to open our first regional restaurant outside of London,” says Tom Crowley, CEO of BRG

“We always knew this brand was a good fit for the UK and Ireland and we are pleased with the speed at which Slim’s has already established itself. We’re looking forward to opening in Wales and extending the Slims base into more sites next year.”

Boparan Restaurant Group’s portfolio includes various restaurant concepts including Harry Ramsden, Giraffe Restaurants, Burgers & Cocktails, FishWorks and Ed’s Easy Diner.

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