With the country still in lockdown and unable to eat out, the data indicates that the combined value of delivery and takeaway in February 2021 was 317% more than in the same month in 2020.
The volume of orders was 19.6 million — well over double the total of 9.1 million in February 2020.
With the value of sales growing significantly faster than volume, it demonstrates a big uplift in average spend.
“Deliveries, takeaways and at-home meal kits have been a lifeline for hospitality in an immensely challenging market, and our new Hospitality at Home Tracker will provide the best insights yet into their sales," says Karl Chessell, CGA’s business unit director.
"Delivery and takeaway was already a fast-growing trend before 2020, but we are seeing more and more consumers embracing it and the movement is very likely to continue, albeit without the ferocity of the past 12 months.
“The tracker will offer crucial analysis of consumers’ spending patterns and help businesses spot new opportunities, areas for improvement and action points. We’re grateful to the partners who have helped to establish the Tracker, and warmly welcome anyone who would like to join them.”
Going forward, the Hospitality at Home Tracker will complement CGA’s Coffer Peach Business Tracker, providing monthly reports on the value and volume of sales with year-on-year comparisons.
It will also set out splits between delivery and takeaway sales, and between food and drink revenue.