Called Mr White’s, the restaurant is part of group Black and White Hospitality. The 14,500 sq ft, four-storey property will be located next door to the Odeon cinema and is expected to open in October.
The new restaurant is described as having ‘British heritage at its heart’ with a menu focuses on steaks, grills and chops but which will also feature pizzas. It will serve a range of gins including Mr White’s London Dry gin, developed by Pierre White and launched earlier in the year.
“Opportunities like this are very rare so we had to act fast and are delighted to have got the deal over the line,” says Nick Taplin, chairman and CEO of Black and White Hospitality.
“This is arguably one of the most iconic areas of London and is known worldwide as the place to go for entertainment. Around 2.5 million people visit Leicester Square every week so is one of the capital’s busiest places.
“That level of footfall therefore makes this new venue a very exciting proposition and we can’t wait to open. The property is currently undergoing a fit out and we expect to be trading by October.
“Mr White’s is the perfect fit for Leicester Square. It’s an evolution of taking tradition and quality ingredients and placing it in an easy to access, relatable and charismatic setting that been created purely for the guest who wishes to enjoy easy and affordable dining. It was an easy decision to launch a new International brand here.”