The Avocado Show eyes new year growth

By Helen Gilbert

- Last updated on GMT

Photo credit: Facebook (@TheAvocadoShow)
Photo credit: Facebook (@TheAvocadoShow)

Related tags Avocados Casual dining Multi-site Franchise expansion

Netherlands-founded mono product restaurant The Avocado Show is set to open at least two more sites in London in the new year, having signed up a new franchise operator.

The group, which operates restaurants in Amsterdam, Brussels and Madrid, made its UK debut​ back in October on Princes Street in Mayfair.

Matteo Frigeri, business director at Seeds Consulting, who is working with The Avocado Show on franchising, told MCA​, BigHospitality​'s sister site, about the brand's expansion plans.

He said: “We have a franchise operator in Mayfair, and his plan is to open a minimum two more locations in London in the next few months.

“We’re also looking for parties to operate the brand outside of London in other parts of the UK."

Founded by friends Ron Simpson and Julien Zaal, The Avocado Show launched its first restaurant in Amsterdam in 2017 with a mission of celebrating the avocado and styling each dish like an Instagrammable work of art.

Since its launch a few months ago, the Princes Street restaurant has been “sold out every weekend' and is also fully occupied on Thursdays and Fridays, Frigeri said.

He added that the brand’s online reputation and digitally-connected customers had helped to drive strong trade at the restaurant, which serves classic plates with an avocado twist including the Avocado Bun Burger and Salamango Poke Bowl.

“We opened with a really good level of sales. We benefit from the fact that we are just off Regent Street, which is quite busy with shopping at the moment, so a lot of people come to us like a destination although we are quite central as well which is good.”

Separately, the business is also gearing up to open a QSR format in Amsterdam’s Schipol Airport in 2022. It has also signed franchise partners in France and Germany.

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