The Ethical Butcher to launch wholesale business

By James McAllister

- Last updated on GMT

The Ethical Butcher to launch wholesale business

Related tags Butcher Wholesale Meat Sustainability Regenuary

The Ethical Butcher is to launch a B2B wholesale business for the hospitality sector next week.

Looking to work with chefs and restaurants around the country, The Ethical Butcher says the new enterprise will offer regeneratively-farmed meat to restaurants, pubs and hotels.

Founded by Farshad Kazemian and Glen Burrows, The Ethical Butcher has been at the forefront of the changing conservation around meat production and the environment; and has been central to introducing regenerative agriculture to consumers through its annual Regenuary campaign, which encourages people to source as much of their food as possible from regenerative farming over the month of January. 

Regenerative practises relate to the use of holistic herding and grazing practises, which allow animals to rebuild complex ecosystems and restore nutrition to the soil, locking carbon into the ground.

The Ethical Butcher supply only 100% pasture-fed (PFLA certified) beef and lamb from farms that use regenerative farming practices; alongside parkland venison sourced from Packington Estate.

Also on offer will be free-range, outdoor-reared pork and chicken from farms that use a soy-free feed, meaning that no soy - the cultivation of which is seen as a key driver of deforestation in South America, where most of the soy imported to the UK comes from  - is used in the animal’s supplemental feed.

As well as meat supply, The Ethical Butcher will offer to support the businesses it supplies in helping communications to customers regarding the impact of its produce.

Their team can offer packages of content and staff training to help businesses confidently tell customers what they are actively doing to reduce impact.

The Ethical Butcher will also arrange farm visits for procurement managers to see the difference their purchasing decisions can make, with drivers able to deliver meats on reusable trays to help ensure a 'truly zero waste system'.

“We're aiming to change the food system for the better by creating a new supply chain for small scale regenerative farmers around the UK. We source whole carcass beef, lamb, pork, poultry and venison from the most ethical, regenerative food producers we can find and give them access to market through our online retail operation and now our B2B wholesale offering,” says Tom Cripps, head of business development at The Ethical Butcher.

“We hope that operating at wholesale scale is what is really going to change the industry for the better.”

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