White Rabbit Projects wins backing of Gail’s investor McWin  

By James McAllister

- Last updated on GMT

White Rabbit Projects wins multi-million-pound investment backing of Gail’s investor McWin

Related tags White Rabbit Projects Casual dining R200 Multi-site Private equity Investment

Hospitality incubator White Rabbit Projects has secured a multi-million-pound investment from McWin, the private investment firm that also backs high street bakery chain Gail's.

The investment is intended to bolster White Rabbit's full-service development platform for early-stage hospitality businesses; inject fresh capital for new and existing concepts; and accelerate the international expansion of the group's portfolio following recent moves into France and Japan.

“This investment allows us to continue our success in identifying and supporting the next wave with our unique platform approach,” says Chris Miller, founder and chief executive of White Rabbit, which backs brands including Island Poké, Kricket (pictured) and Lina Stores.

“We go beyond investment by seeking out, incubating and scaling high quality hospitality businesses, and supporting founders and their teams during these challenging times. Those with the right tools and expertise at their disposal will come to define the next wave of global food trends.

“McWin’s investment is a vote of confidence in our approach. This injection of capital greatly bolsters our ability to find green shoots and to help them grow in a scalable and sustainable way.”

White Rabbit’s development platform identifies and incubates early-stage hospitality brands, helping them to scale with a focus on quality and guest experience through its suite of creative and business services spanning operations, culinary, marketing, finance, and design.

It also has an in-house creative business, White Rabbit Studio, which designs, develops and operates bespoke hospitality concepts for hotels and landlords. The group's portfolio currently comprises more than 900 staff across 52 sites globally.

“We are thrilled to partner with White Rabbit’s founders who share our love of building businesses, with a clear focus on customers and a target for operational excellence,” says Henry McGovern, co-founder of McWin, 

“The McWin team has more than 150 years of combined experience of successfully operating and scaling brands in the hospitality industry across multiple countries and will help White Rabbit reach the next level.”  

White Rabbit was founded by Miller, former commercial director at Soho House, in 2016. 

Related news

Show more


Follow us

Hospitality Guides

View more

Generation Next

Featured Suppliers