Loungers appoints Antony Doyle to lead Brightside rollout
Doyle will oversee the rollout of the new concept, which was announced in November and is set to open its first site on the A38, south of Exeter, next month. A further two outposts, sited on the A303 near Honiton and on the A38 near Saltash, are expected to launch in the spring.
A fourth site has also been confirmed at the northbound section of the A1 in Rutland, which will be Brightside's first purpose-built location.
Doyle has been operations director for Loungers since 2016, prior to which he was regional operations manager between 2013 and 2016. He was previously operations manager for the Jamie Oliver Restaurant Group.
Loungers previously said it sees great potential to reinvigorate roadside dining in the UK, a once important part of the UK’s on-the-go dining sector that has dwindled over the past few decades.
Brightside will serve a menu of classic, comfort food-style dishes, including an extensive brunch menu, burgers, pizzas, and kids’ menu.
The roadside restaurants will have a nostalgic feel to them and have been designed to appeal to a broad range of customers including families, locals, and UK holidaymakers.
