Yard Sale explores options for growth

By Finn Scott-Delany

- Last updated on GMT

Yard Sale Pizza explores options to take the brand forward after appointing advisors

Related tags Yard Sale Pizza Casual dining London R200 Multi-site Pizza expansion

Neighbourhood pizza shop concept Yard Sale Pizza has appointed advisors as it considers 'a number of potential options' to grow the brand further.

Johnnie Tate, Yard Sale co-founder and MD, confirmed to MCA​, Restaurant​'s sister publication, that Will Baxter and Payam Keyghobadi of Dow Schofield Watts London have been appointed to explore the group's options going forward.

He said the 10-strong brand, which operates across south, east and north London, continues to trade 'exceptionally well'. He also added that Baxter and Keyghobadi were 'good fit for the business', having previously advised on many relevant transactions including Banana Tree, Rosa’s Thai, Mowgli and Giggling Squid.

Yard Sale Pizza was launched in Clapton in 2014 by Tate, Dan Spinney and Nick Buckland. It has since gone on to establish restaurants in Crofton Park, Balham, Crystal Palace, East Dulwich, Walthamstow and, most recently, Tottenham​, amongst other places. 

The group serves an eclectic menu of New York-inspired pizzas made using a 48-72 hour slow-fermented dough. Signature pizzas include the ‘Holy Pepperoni’ topped with smoked Gyula pepperoni, regular pepperoni and ndjua; the ‘TSB’, topped with tenderstem broccoli, pine nuts, garlic oil and parmesan; and cheesy garlic bread topped with marmite.

Unlike many of its rivals, Yard Sale also operates its own delivery service, with the entire process carried out through its own drivers and vehicles, allowing it to control the product quality, customer experience and data.

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