Consumer attitudes towards alcohol are changing, with more guests looking to balance social occasions with health and wellness goals.
Camino’s Head of Operations and Brand Hannah Russo has seen the rise of ‘zebra striping’ become an increasingly important consideration when developing the drinks offer, as consumers alternate between alcoholic and non-alcoholic drinks when socialising.
She explores how this shift is influencing drinks menus, from the growing appeal of low-and-no options to the importance of offering flavour, flexibility and choice.
She also discusses the role of wine serve formats, food pairings and experience-led drinking occasions in meeting evolving guest expectations – and shares the trends operators should have on their radar.
