At seafood restaurant The Sea, The Sea, in London’s Chelsea, the wine list is designed to give guests greater flexibility and choice, helping to support premiumisation and elevate the guest experience.
According to Assistant General Manager Tomas Trnka, offering a broad range of wines by the glass allows guests to enjoy styles and price points they might not otherwise consider.
Alongside well-known favourites, The Sea, The Sea’s list includes premium wines and selections from smaller producers, giving guests more opportunities to tailor their experience. Trnka also highlights growing interest in styles beyond the traditional seafood pairings, including orange wines and lighter reds.
Find out how a strong by-the-glass offer can support premiumisation, encourage experimentation and create a more personalised guest experience, while helping bring a wider range of wines to the table.
