Matthew Clark Bibendum is the partner hospitality businesses trust to elevate their drinks offer, grow their revenue, and keep consumers coming back.
As the UK’s leading wine business and most complete on-trade drinks partner, we bring together the depth of a premium specialist and the scale of a national operator. Our wine credentials are industry-leading. Our category experts and range span every drinks segment. And our view across thousands of hospitality venues unlocks unmatched commercial intelligence.
That insight shapes everything we do, from building the right range for every venue, to equipping teams to upsell with confidence, to activating the experiences that turn first visits into loyal regulars.
Underpinned by nationwide execution that is data-led, training-backed and activation-ready, so each drinks offer doesn’t just look good on paper, it performs where it matters most: at the bar, on the floor, and on the bottom line.
From independent operators to national groups, we are one partner for every pour. One relationship. One delivery. One invoice. All backed by a team that is invested in the success of our customers.



