The partnership marks the first-ever collaboration for The Brass Rail, bringing together dishes inspired by E. Pellicci’s menu with the Selfridges restaurant’s own approach. The menu will feature four dishes, including E. Pellicci Pasta with pesto or ragù, and the E. Pellicci Big Bang Ciabatta, filled with chicken schnitzel, mozzarella and ragù, served with a side of pesto.
The menu also includes the E. Pellicci for The Brass Rail Reuben, a toasted salt beef sandwich with sauerkraut, mozzarella, pesto and gherkin, alongside school cake and custard.
Customers can also add a spoonful of E. Pellicci’s ragù to any dish on The Brass Rail’s menu.
“We are so excited to be coming together with The Brass Rail and Selfridges for this partnership,” say Nevio and Anna Pellicci.
“What better than an East End vs West End collaboration at Christmas?”
Established in 1900, E. Pellicci is one of the UK’s oldest family-run cafes. Located in an Art Deco premises on Bethnal Green Road, it has an ornate panelled wooden decor, carved by regular customer and carpenter Achille Capocci back in 1946. The building has since been awarded Grade II listed status by English Heritage.
It is known for its English breakfasts and Italian sandwiches and pasta as well as its homemade pies.
Lucy Menendez, director of food and restaurants at Selfridges adds: “The Brass Rail has been part of Selfridges since 1966, and for its 60th anniversary we wanted to celebrate with a partner who shares its spirit.
“E. Pellicci has been feeding Londoners properly for more than a century and bringing Nevio and Anna’s food to Oxford Street this Christmas feels like the perfect way to toast two London institutions.
“It’s exactly what Christmas and the City is about: celebrating the places that make this city what it is.”
The Brass Rail, which is known for its New York-inspired salt beef sandwich with sauerkraut, opened at Selfridges in 1966 and is the department store’s oldest restaurant.
E. Pellicci at The Brass Rail will run from 2 November until Christmas at Selfridges London.