KFC launches partnership with Uber Direct to boost in-house delivery channel

By James McAllister

- Last updated on GMT

KFC launches exclusive partnership with Uber Direct after ending Deliveroo partnership

Related tags KFC Fast food Fried chicken QSR delivery Uber Eats

KFC UK & Ireland has launched an exclusive partnership with Uber Direct in order to further enhance its own delivery channel.

The partnership will leverage the same technology and courier network that powers Uber Eats and allow consumers to order direct from the KFC Delivery app, while collecting rewards and viewing the latest offers.

It comes after KFC announced last month that it had ended its partnership with Deliveroo​ to focus its efforts on other delivery channels.

“We have ambitious goals for the growth of our KFC delivery channel and we are thrilled to be partnering with Uber Direct to achieve these,” says Dhiren Karnani, retail director at KFC UK & Ireland.

“Our priority is to provide KFC customers and our restaurant teams with the best possible KFC delivery experience, all made possible by reliable in-app functionality and distinctively KFC features, while delivered at a consistently high standard.”

Uber Direct enables retailers to offer on-demand delivery from within their own website or app.

Under this new partnership, all of KFC’s 916 stores across the UK and Ireland are due to move exclusively to Uber Direct for their KFC app orders by January 2024.

“We’re proud to help KFC provide the best possible delivery service to its customers,” Caroline Varga, head of Uber Direct.

“Our technology and network means the brand can offer speed and convenience, as well as the ability for its customers to track delivery progress in real-time. Uber Direct enables global restaurant brands such as KFC - as well as grocers and retailers - to deliver food and goods on-demand from their stores, through their own branded website or app.”

KFC also currently has a partnership with rival delivery service Just Eat.

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