Pret A Manger launches kids menu in 'major milestone'

By Restaurant

- Last updated on GMT

Pret A Manger launches kids menu in 'major milestone'

Related tags Pret a manger QSR Pret Multi-site Children

Pret A Manger has launched of its first full menu designed specifically for children in a bid to grow further its customer base.

Launching today (16 January), the new offer is designed for kids aged four to 10 years old and features a selection of mains and sides, including a cheese triangle sandwich; chicken and cucumber triangle sandwich; pizza toastie; hummus and cucumber bowl; and mango & banana yoghurt pot. The company says it will look to expand the offer into snacks and treats tested by kids in the future.

Kids can also get a free babycino, with Club Pret subscribers also getting 20% off the kids’ range.

The new menu has been created to help expand Pret’s customer base as it focuses its growth outside of London.

“Launching Pret’s first full kids’ range has long been a personal ambition and we’ve worked closely with our food development team, franchise partners and even our extended Pret family to create a menu we’re proud of, using the same high-quality ingredients found in several Pret classics that kids will love,” says Clare Clough, UK & Ireland managing director at Pret.

“It’s a major milestone within our transformation journey to bring Pret to a more diverse customer-base across the country, from office workers to entire families and everyone in between.

“We felt it was the right time to expand our menu offer as we continue to focus our growth outside of London. We can’t wait to hear the feedback and are excited to create a new role for Pret within the lives of customers.’’

The range will initially be available in 70% of Pret’s 460 sites across the UK with more to be added throughout the year.

Related topics Product Launches QSR & Street Food

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