IHOP and Applebee’s owner targets UK market

By James McAllister

- Last updated on GMT

Credit: Tony Webster (WikiCommons)
Credit: Tony Webster (WikiCommons)

Related tags US chain Restaurant Franchise Dine Brands Global IHOP Applebee's Casual dining

US-based casual dining operator Dine Brands Global is looking to launch a ‘duel-branded restaurant concept’ in the UK that encompasses its IHOP and Applebee’s chains.

Dine Brands International, an affiliate of Dine Brands Global, is set to showcase the concept at The British & International Franchise Exhibition, which is being held at the Olympia London exhibition centre in West Kensington early next month.

Dine Brands says the exhibition marks an exciting opportunity for it to showcase its dual-branded Applebee’s and IHOP restaurant concept to potential area developers and/or master franchisees for the UK market.

It follows the success of similar launches in Canada, the UAE, and Kuwait.

“We are thrilled to participate in The British & International Franchise Exhibition and share our dual-branded concept, which has seen great success since our launch in other markets,” says Enrique Kaufer, vice president of international franchise development at Dine Brands Global.

“This event provides an excellent platform for us to connect with potential partners who share our passion for hospitality and are eager to be part of our growth journey.”

IHOP, which stands for International House of Pancakes, first launched Los Angeles, California, in 1958 and currently operates an estate of c.1,700 restaurants across the US.

Applebee’s, which specialises in mainstream American dishes such as chicken, pasta, burgers and ‘riblets’, first launched in Decatur, Georgia, in 1980 and has an estate of c.1,500 US restaurants.

Dine Brands, which also operates the Fuzzy’s Taco Shop brand, says it is currently seeking qualified franchisees to develop in the UK and additional areas throughout its core growth markets including the Middle East, North America, Latin America, and the Caribbean.

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