Access Hospitality, which is part of the Access Group, says the acquisition brings ‘further breadth’ to its technology portfolio, which provides IT solutions for all aspects of the hospitality business and supplies to some 10,000 hospitality sites across the UK and Ireland.
“We are delighted to announce this exciting acquisition which gives us a great opportunity to combine our innovative ideas, industry passion and robust data and offer an unparalleled level of insight and value,” says Champa Magesh, Access Hospitality’s managing director.
The integration of Wireless Social technology with Access Hospitality's solutions will ‘offer customers further insight and understanding of guest demographics’ such as the tracking of ordering, time spent in the venue and frequency of visits.
It will also ‘enhance operators’ ability to target and personalise loyalty offers’ by engaging with customers on a real-time basis.
Around 60% of guest data held by hospitality venues is sourced via the Guest Wi-Fi.
Wireless Social has worked with over 600 multi-site operators and last year saw 50 million logins across 7,500 venues.
“Wireless Social and The Access Group are both dedicated to innovation and adding value to our hospitality clients,” says Julian Ross, founder and CEO of Wireless Social.
“This new partnership will open up many new doors for existing customers of both companies, as we blend our collective expertise to deliver even more cutting-edge tech solutions to market.
“Our passionate and hard-working team, for whom I’m extremely grateful and excited, will also be rewarded with the career development opportunities and benefits that being part of one of the largest software companies in the world will bring.”