A spokesman for the London-centric group said that it was an “appropriate time for the company to evolve into its new corporate identity”.
When revealed, the new logo will ‘represent a continuous cycle of change, growth and speed’.
As well as the new identity in April, a ‘new improved’ Evolv Loyalty club (replacing Club D&D) and a new company website will also be launched.
“From our early roots as part of Sir Terence Conran’s pioneering restaurant empire, via D&D London, and now into The Evolv Collection, our new name reflects our commitment to a forward thinking mindset for our collection of iconic venues,” the statement continues.
“We constantly strive to evolve and innovate our guest experiences, our products and our environments. And, most importantly on our quest to be the market leading premium restaurant company we never want to think we have arrived, we must constantly evolve and never take success for granted.
As part of the announcement, D&D London said that April will also see 3SP at South Place Hotel in The City of London become Bluebird in the City.
“Our strategy for year two of our ownership was always about accelerating the pace of change and implementation within the business and growth,” says board director Simon Wilkinson.
A period of intense change
The impending name change follows a period of intense change for the London-centric restaurant group.
In late 2023, the group was sold to private investment companies Calveton and Breal Capital in a £60m deal.
The sale followed a tricky period for the group in which roughly a third of its locations were shuttered.
D&D London has closed more sites following the sale including its Angelica and Crafthouse venues in Leeds.
The group now operates around 20 restaurants principally in London, but also with venues in Manchester, Birmingham, Paris, and New York.
Its portfolio includes some of the capital’s most longstanding and best-known restaurants including Quaglino’s (pictured above), Coq d’Argent, Le Pont de la Tour and Orrery.
Early this year, D&D co-founder David Loewi stepped down from his role as CEO and board director.
Loewi, who has led the group as CEO since the departure of fellow co-founder Des Gunewardena in September 2022, now serves as an advisor to the board with a particular emphasis on international expansion while a new CEO is appointed.
