Each company will remain separate and ‘committed to their proven areas of expertise’.
According to The Sauce Collective, the new partnership ‘creates a powerful new offering that is considered, energetic and commercially driven’.
The newly-formed group will blend luxury and lifestyle specialities with a full range of services including strategy, digital, events and partnerships.
Launched in 2001 by Jo Barnes and Nicola Hancock, Sauce’s current client list includes The Dorchester Collection, The Langham, Lympstone Manor, Rathfinny, Pub In The Park and Eataly.
Current M Collective clients include The British Virgin Islands (tourist board), Mandarin Oriental Hotel Group, William Reed International - 50 Best Hotels, Cheval Blanc - LVMH and individual hotels includingThe Fife Arms, Braemar and One Aldwych.
“We feel we have found the perfect partner in The M Collective, an agency which is renowned not only for its masterful luxury communications and covetable client base, but also for its nurturing and supportive company culture that, as with Sauce, puts relationships at the heart of all that it does,” Hancock says.
Patty Kahn-Saunders from The M Collective added: “Both agencies are extremely client and team centric, which has determined how we have evolved and guided the reason for this partnership. We know there is a need to deliver long-term strategic work at a global level alongside targeted campaign work, and we now have a combined offering that will allow us to do this.”