Bad Boy Pizza Society launches crowdfunding drive for debut bricks and mortar site

BAD BOY PIZZERIA will be a by-the-slice-shop by day and a casual sit-down pizzeria by night
BAD BOY PIZZERIA will be a by-the-slice-shop by day and a casual sit-down pizzeria by night (©Bad Boy Pizza Society)

Bad Boy Pizza Society has secured a site in London’s Bethnal Green for its first permanent restaurant and is launching a Kickstarter campaign to fund the build and startup costs.

Expected to launch this summer, BAD BOY PIZZERIA will be a by-the-slice-shop by day and a casual sit-down pizzeria by night.

At the time of writing the business - which operates concessions at Covent Garden’s Seven Dials Market, London Bridge’s Vinegar Yard and The Railway pub in Tulse Hill - has raised £4,710 off a target of £15,000 from 69 backers.

Rewards include slices of pizza, branded clothing, a ticket to the launch party, and a hug from one of the founders (£20).

As with Bad Boy Pizza Society’s existing locations, the menu at BAD BOY PIZZERIA will be heavily inspired by Italian-American cuisine but ‘with a modern twist that is more refined and focussed on quality’.

Alongside a selection of New York-style pizza, the menu will feature chicken vodka parms; giant caesar sharers; carbonara suppli; and deep-fried Burrata in spicy marinara.

The drinks menu will feature wines, locally-produced beers and a selection of shots including house-made limoncello and picklebacks.

“This is a huge moment for us,” says Bad Boy Pizza Society founder Sam Clowes. “Having our own space means full creative control and the ability to build a place that feels like home for us and our customers. We’ve spent a lot of time getting everything right - from the pizza dough to the design of the space - and we can’t wait for people to walk in and feel like they’re part of the society.”