The Evolv x Freak Scene partnership will bring Hallsworth’s pan-Asian flavours to Soho location from July to November.
“This is possibly the most exciting news I’ve been able to share since founding Freak Scene all those years ago,” says Hallsworth.
“Not only are we heading back to our Soho roots, but we get to team up with the brilliant Evolv Collection at their iconic 100 Wardour Street. I can barely wait.”
The partnership is part of Williams’ attempt to modernise The Evolv Collection’s portfolio of brands and appeal to a broader demographic that also include the creation of ‘Pont Plage’, a beach on the side of the Thames, the opening Bluebird in South Place Hotel, and the creation of the Bluebird Club, which operates two private members clubs in the City and Chelsea.
“I’ve been a fan of Scott’s restaurants and food since his Kurobuta days,” says Martin Williams, CEO of The Evolv Collection.
“His creativity, edge, and attention to flavour have always set him apart. We’re proud to be hosting Freak Scene at 100 Wardour Street as the only Asian concept in our group - it’s a partnership that makes fantastic sense and promises a great future”.
The Freak Scene x 100 Wardour Street pop-up runs from 22 July until the end of November.