Available from this week, users can sign up Just Eat+ for an initial payment of £5.99 for 90 days, gaining access a range of exclusive deals, as well as free delivery.
Available benefits include free items from the likes of Greggs, Co-op and Shake Shack; special discounts from Leon, Island Poke, The Breakfast Club, and Busaba; and two-for-one offers from Patty & Bun and Pizza Express.
The move follows in the footsteps of both UberEats and Deliveroo, which each operate their own loyalty programme that offer similar benefits.
“We’re thrilled to be launching Just Eat+, which is designed to make every day ordering that bit easier and more rewarding,” says Claire Pointon, UK&I managing director at Just Eat.
“Whether it’s a quick dinner for the family or a last-minute order for summer essentials, our new membership gives customers more flexibility, with greater value and access to exclusive perks, all with no delivery fees.
“With thousands of restaurants, supermarkets, and shops to choose from, Just Eat+ helps people get whatever they need, whenever they need it.”
Just Eat Takeaway.com was acquired by Dutch investment group Prosus earlier this year in a €4.1bn deal.