On Charing Cross Road, the 3,200 sq ft site follows the success of Yangguofu Malatang’s debut UK restaurant in Hammersmith, West London, which opened in 2020.
Yangguofu Malatang operates nearly 7,000 restaurants worldwide, making it the largest malatang brand globally.
Founded in 2003 in China’s northeastern Heilongjiang province, Yangguofu Malatang takes its culinary inspiration from Sichuan street food stalls and - like most malatang hot pot restaurants - offers a fully-customisable experience with diners able to choose from a wide selection of different ingredients.
Guests can choose from a selection of meat, fish, and vegetable toppings, with further choices in noodle type and broth flavour, which includes the classic herbal beef bone broth, sweet and sour tomato broth, and peanut butter spicy dry mix.
“Chinatown London is a hub for standout concepts from across the ESEA, and YGF Malatang is a great example of a proven concept in China choosing Chinatown at an early stage of its UK journey,” says Emma Matus, head of restaurant leasing at Shaftesbury Capital.
“Malatang is a staple for so many across China and beyond, with Yangguofu Malatang set to bring an authentic taste of North East China for the thousands of discerning diners that come to Chinatown London every day.”
Neil Ping, Europe general manager of Yangguofu Malatang, added: “While Yangguofu Malatang has already proved to be a hugely successful concept, the chance to weave Yangguofu Malatang into the fabric of Chinatown London marks a deeply significant moment for us. Considering the location’s reputation as a hub of ESEA culture, we are confident that our grounding in such a popular Sichuanese culinary trend means we can deliver an offer that aligns with the destination’s globally renowned and authentic lineup.”