Billed as a ‘first of its kind loyalty scheme in the food hall sector’, the MP Munch Scheme originally launched at Market Place Food Hall’s St Paul’s location when it opened in the spring and will now roll out across its sites in Vauxhall, Harrow and Peckham by 2026.
The tiered rewards system allows customers to collect points from any of Market Place Food Hall’s vendors using a single card, which can then be used to access exclusive vendor offers and event access, as well as discounts on food and drink.
More than 10,000 people have already signed up to the scheme, according to the group, with users gaining a point per pound they spend.
Points can be redeemed in increments of 50 for £5 off, with no minimum spend.
“It was important for us to create a seamless loyalty rewards system that truly stands out, we genuinely value our customers and believe they should be rewarded for letting us get to know them better,” says Holly Hilton, marketing director at Market Place Food Hall.
“The more details they share, the more we can tailor their experience, ensuring the rewards they receive are the ones they value most.
“We’re very proud of this platform and are excited to expand it across our sites in the near future.”
Market Place Food Hall has confirmed plans for a fifth London site on Baker Street, but is yet to confirm an opening date.
It has also announced plans for its first regional outpost, which is set to launch in Manchester in 2027.
Additionally, the group is exploring entering the Middle East alongside other international opportunities ad has engaged Dubai-based strategic advisor David Singleton to support its global growth strategy.